This project is a 30–second promotional motion video created as the final assignment for the Graphic Motion Design course at Gobelins Paris (2026). The brief was to design a video advertisement for La Cantine, a fictional restaurant by Chef Philippe Durand located in Paris.
The objective was to promote the restaurant while highlighting its key values: healthy cuisine, fresh seasonal ingredients, authenticity, and gastronomic quality.
Concept
My concept focuses on communicating the restaurant’s main differentiator — a balanced cuisine prepared exclusively with fresh, seasonal products that bring back the authentic taste of food.
The visual approach combines food photography with dynamic graphic elements such as shapes and icons to create a modern, elegant, and appetizing atmosphere. The storytelling guides the viewer from the quality of ingredients to the dining experience, ending with a clear call-to-action inviting the audience to reserve a table.
My role
I developed the project from concept to final delivery, including:
- Art direction and visual concept
- Storyboarding and animatic
- Graphic design and animation
- Sound design
Tools
Procreate, Photoshop, After Effects, Audition
Credit
Photo: Unsplash, Adobe Firefly
Music and sound effect: Pixabay, SoundQ (under Gobelins’s license)
Moodboard
Storyboard
Animatic
Styleframes
