This project is a short pre-roll motion design advertisement created for the launch of Candy Cart, a fictional mobile service that delivers movie snacks directly to your home within an hour.
The objective of the project was to create a playful and engaging ad that introduces the app while reflecting the brand personality: fun, light-hearted, and entertaining. Designed as a pre-roll advertisement, the animation aims to capture attention quickly and communicate the excitement of movie night with Candy Cart.
Concept
My idea is based on a simple analogy: a long day at work feels like looking at the world through dull glasses filled with emails, notifications and tasks. When movie night begins with Candy Cart, it’s like putting on colorful 3D cinema glasses — everything suddenly feels brighter, more exciting and full of fun.
The animation gradually shifts from muted tones and flat perspectives to vibrant colors and more dynamic compositions, reflecting this change of mood.
My role
I developed the project from concept to final animation, including:
- Art direction
- Storyboard
- Illustration and animation
- Sound design
Tools
Procreate, Photoshop, After Effects, Audition
Credits
Music: YouTube Audio Library
Sound effects: Pixabay
Storyboard
Styleframes
