This project was created as part of the course Illustration for Motion by School of Motion. The assignment was to design 3 styleframes for a 15-second video ad for Normal Coffee, a boutique coffee and donut shop.
The brief called for a clean, product-focused approach: a simple character reaching for a steaming cup of coffee and a fresh donut.
My goal was to highlight the warmth, energy, and simple joy that the daily coffee-and-donut ritual brings to the character.
